Running a beauty brand takes passion, precision, and a whole lot of heart. But while I wear the CEO hat proudly, there are two other roles that mean just as much to me—mom and wife.

Passport? Check. Boarding pass? Got it. Now let’s talk about the real essentials. 

Wondering if luxury makeup is really worth the price tag? In this post, we compare high-end and drugstore makeup to reveal which products are worth the splurge—and which budget-friendly finds deliver the same glam for less.

Learn simple techniques, the best tools, and tips to work with your natural texture, ensuring you always look effortlessly polished, no matter the occasion.

Planning a trip and wondering how to keep your makeup looking fresh all day? Whether you're heading to a tropical getaway or a city escape, we’ll cover the best lightweight products, easy-to-follow application tips, and expert-approved tricks to prevent your makeup from melting away throughout the day.

Learn how to navigate licenses and certifications as a makeup artist. Understand state requirements, cross-state rules, and tips to stay compliant.

Learn how new bridal CEOs can build vendor partnerships, boost their network, create seamless collaborations, and grow their bridal business effectively.

Master your skincare routine with tips on cleansing, moisturizing, UV protection, pH balance, and the benefits of key ingredients.

Discover ten ways for bridal CEOs to diversify income, from online courses to coaching and destination services, and achieve long-term business success.