23 of the Best Women-Owned Beauty Brands!
Hey beauty gurus! Get ready to celebrate empowerment and innovation in cosmetics with the BEST 23 women-owned beauty brands. From luxurious skin and hair care to vibrant makeup, these brands redefine beauty standards with excellence, diversity, and groundbreaking products. Join us as we spotlight the trailblazing entrepreneurs behind these beloved beauty empires, showcasing the power of female-led innovation in the industry. Welcome to a world where beauty knows no bounds and empowerment is always in vogue!
Huda Beauty- Huda Kattan
Huda Kattan decided to quit her finance job to become a makeup artist in 2010, launching a makeup blog.
Soon after this with the help of her two sisters, Kattan started Huda Beauty in 2013. She couldn't find any false eyelashes to buy, so she decided to make her own.
Now Huda Beauty is one of the top brands encouraging diversity today, with the newest addition of wishful skin!
https://hudabeauty.com/us/en_US/home
Live Tinted- Deepica Mutyala
From 2015 to 2018 Deepica Mutyala focused on advocating for women of minorities by attending many panels, and educating on her youtube/ as an on air beauty expert.
In 2018, Deepica started her infamous brand live tinted, most commonly described as a ‘multicultural community about beauty and culture.
This brand focuses on representing minorities by offering shades for every skin tone. This brand is a huge stride in maintaining diversity among the beauty industry.
SUVA- Shaina Azad
Shaina first started off with a career in journalism. She worked as an international journalist and ended up moving to Egypt to study art and culture.
Eventually, Shaina decided to move on from journalism and became a makeup artist. She then used her passion for art, beauty, and culture to create SUVA beauty.
SUVA now is an inclusive brand inspired by Fiji and its bright/bold colors. They aim to celebrate all beauty by redefining traditional beauty standards/techniques.
Amy has vast experience working in large beauty companies. Unfortunately, she suffers from a skin condition limiting the products she can use.
Due to the lack of products in the market for women with similar conditions, she made her brand, making products as such more widely available.
Her products deliver accessibility, inclusivity, and high performance. Amy ensures her brand is safe and dermatologist approved, as well as being 100% clean, vegan, and free of every skin irritant.
https://www.tower28beauty.com/
Kulfi- Priyanka Ganjoo
Priyanka began her career in the corporate beauty industry. After just 5 years of working for two different companies, she quickly realized there were no brands that catered to her South Asian culture.
She then left the corporate world and started her own brand, Kulfi.
Kulfi is a NYC-inspired brand promoting inclusivity, and targeting women of south asian culture globally. Priyanka strives to inspire women of this culture to embrace their beauty with products exclusively meant for them.
AAVRANI- Rooshy Roy
Rooshy was only a child when she began making skincare products in the kitchen with her mother. They would use products that are rooted from their Indian culture such as turmeric and almond oil.
In 2017, Rooshy launched her brand, AAVRANI to promote the use of natural & organic ingredients.
AAVRANI is now a way Rooshy shares ancient Indian beauty rituals promoting ayurvedic beauty. She wants to help women struggling with dualities to embrace them, encouraging confidence.
Pattern Beauty- Tracee Ellis Ross
Tracee is an American actress, singer, director, host, and entrepreneur best known for her roles in black-ish & Girlfriends.
She decided to launch her brand, pattern beauty to provide quality products for textured hair, especially those with curls/coils.
Pattern beauty is now an inclusive hair brand offering products for many different types of textured hair. Tracee ensures that her brand promotes diversity and celebrates each individual hair type.
KJ graduated from Harvard business school with a passion for beauty. She spent most of her time in her kitchen watching Youtube videos and experimenting making products.
With the help of her former classmate, Amanda Johnson, Mented cosmetics was created.
Mented cosmetics focuses on offering an inclusive line of products by offering various shades. All of their products are vegan, paraben free, non-toxic, and cruelty free. KJ believes that no one deserves to be an afterthought when it comes to beauty, so this is what the brand stands for.
https://www.mentedcosmetics.com/
MUTHA- Hope Smith
During Hope's first pregnancy, she was having a hard time finding products that worked for stretch marks. This made her decide to create her own brand.
Hope has many titles including philanthropist, model, entrepreneur, wife, and mother. She is a big advocate for self-care & self-love.
MUTHA is now a wellness brand for moms ensuring that products deliver results. They also partner with organizations in Africa & Asia donating percentages of earnings to ensure women can safely deliver children.
Megababe Beauty- Katie Sturnio
Katie has always had a hard time finding products that addressed her taboo needs like Body odor or her thighs rubbing together.
These struggles made Katie decide to launch her brand Megababe beauty to address these issues and provide a solution!
Megababe beauty is a brand now committed to breaking the stigma against taboo issues, similar to the ones Katie faced. Her products are clean, free of parabens, and vegan. Katie also uses her platform to advocate for body acceptance & Inclusivity.
Ceremonia- Babba Ravera
Babba always noticed that there was a lack of hair care specifically for Latinas. She grew up with a deep understanding and connection with her culture, so she felt others should too.
She launched her brand Ceremonia to offer clean products rooted in latina culture.
Ceremonia is now a brand committed to celebrating the latin culture and providing real results for healthy, growing hair. Babbas products are clean, made of natural ingredients, and she is constantly striving to accomplish full sustainability.
In 2007, Holly learned that a dear friend of hers was diagnosed with melanoma, a form of skin cancer that was caused by sun damage. It affects 3 million people a year, and she learned from her dermatologist that sun damage starts at a young age.
Supergoop started by providing spf to the local schools, as Holly wanted to protect the children first.
Now, supergoop is committed to protecting people from sun damage, preventing skin cancer, by making spf formulas that work for everyone. She even has a quiz you can take to find your perfect formula!
Youthforia- Fiona Co Chan
Fiona came into the beauty industry with no prior experience. She worked in the tech industry in Asia up until Covid-19 struck.
while being on covid lockdown, fiona only put makeup on when she went out with friends, and typically fell asleep with it on. To solve this, she started Youthforia, makeup you can sleep with!
Now Youthforia is a beauty brand that connects both makeup and skincare products into one. Fiona promotes that you can sleep with this makeup on & your skin can still be clean all night!
Axiology- Ericka Rodriguez
Ericka learned in 2013 that beauty products were tested on animals. From this moment on she spent countless hours trying to achieve a vegan lipstick.
She launched her first 10 shades of lipstick on etsy, and it became a quick success, picked up by retailers across the world.
Axiology is now a brand committed to providing cruelty-free, vegan products with the newest achievement of being 100% Plastic free. Ericka partners with a company in Bali to turn beach waste into packaging, also providing jobs for women with fair wages.
Cocokind- Priscilla Tsai
Priscilla always felt like she was not beautiful, like she had to leave the house with a full face of makeup on all the time.
Due to this, she wanted to break the cycle of aspirational beauty. She wanted to feel comfortable and confident in her skin.
Cocokind is now a skincare brand devoted to providing gentle, clean products that deliver noticeable results. They also actively try to reduce their carbon footprint with the money they earn. Priscilla wants everyone to feel accepted and celebrated, exactly the way they are.
Basma Beauty-Basma Hameed
Basma suffered third degree burns on her face as an infant. She grew up always trying to find a way to cover up her scars.
She found that no brand of makeup ever really worked to completely cover her scars, so she decided to launch her own. Before launching her brand Basma pioneered the scar camouflage procedure as well.
Now Basma is a makeup brand committed to developing the perfect formulas for every person's journey. They pride themselves in overlooking every aspect in their formulas such as textures and pigments.
Bloomeffects- Kim Van Hasster
Kim has always struggled with eczema and allergies, leaving her self-conscious. She also struggled navigating skincare during her two pregnancies.
Kim and her husband live on a tulip field and were inspired to create a clean, sustainable skincare brand that worked. After extensive research, Bloomeffects was born.
Bloomeffects is now a skincare brand that uses the hydrating and rejuvenating benefits of the tulip to deliver safe, sustainable, organic products. Kims mission is to create products good for you, and better for the earth.
Sahajan- Lisa Mattam
One day Lisa found her daughter using her skincare products, but grew worried ABOUT what those chemicals were going to do to her young skin.
This then led to Lisa having an epiphany; why was she willing to put those chemicals on her face but not her daughters? She then started Sahajan, an Indian rooted skincare brand.
Sahajan is an Ayurvedic skincare brand offering products rooted in Indian culture using natural, organic ingredients. Lisa partnered with some of the leading Ayurvedic doctors in Kerala- India's home for Ayurvedic study as well!
BossUp Cosmetics- Aaliyah Arnold
Aaliyah began her business career in grade school where she sold things made of duct tape to her classmates.
This led to her creating her own lip glosses around the age of 14. Eventually, this led to the creation of BossUp cosmetics, making Aaliyah a successful beautypreneur at 14 years old.
BossUp cosmetics is now a makeup brand that supports empowerment and inclusivity. As a Black Latina woman, Aaliyah feels this is especially important. BossUp also offers a wide range of products from lipstick to phone cases!
https://www.bossupcosmetic.com/
Dae- Amber Fillerup Clark
Amber resides in the bright and sunny Arizona. She always loved the orange scent in the air, the desert florals, and the colorful sunsets.
Her home inspired her to create her brand Dae, a hair care line. Amber believes that a hair care routine should be simple, effective, and accessible.
Dae is now a brand offering products using the orange scent and desert botanicals in the makeup, and inspired by the beautiful colors of Arizona. Dae is also an inclusive brand offering products for all hair types!
LYS Beauty- Tisha Thompson
Tisha began her career as a trained makeup artist. She has over 18 years of experience in the industry.
Her passion for makeup led her to create her own brand LYS Beauty. She has spent many years studying clean beauty, specifically for colored skin.
LYS Beauty is now a brand offering makeup and skincare using strict formulation. This brand heavily promotes diversity and inclusivity offering products catered to each skin type. Tisha also studies different skin conditions like hyper-pigmentation to create her unbelievable formulas!
Ace Beautē- Nye Aniekan-Attang
Nye has always treasured the memories she has of her grandmother passing down beauty routines.
This inspired her to create a brand that encaptured the sweet memories of her childhood. She aimed to create a sophisticated and vibrant brand that supports inclusivity.
Ace Beaute is now a beauty brand offering cruelty free, clean products. CEO Nye also uses her brand to advocate for diversity. She promotes the use of her products to anyone and everyone, regardless of age, race, religion, gender, etc.
Soko Glam- Charlotte Cho
Charlotte Cho and her husband began a simple passion project, striving to make a difference in people’s lives through beauty.
The Cho’s use their brand to promote the korean “skin-first” philosophy, which has always played a big role in their lives.
Soko Glam is now a skincare brand offering clean and vegan products that provide real results. Charlotte wants to inspire people to take care of their skin, attacking issues at the root. She believes that people should embrace their skin in the best way possible.
As we wrap up our journey through the realm of beauty empowerment, remember that supporting women-owned brands isn't just about makeup and skincare—it's about championing diversity, innovation, and female entrepreneurship. Let's continue to uplift and celebrate these trailblazing women who have redefined the standards of beauty. Here's to the next chapter of inclusivity, creativity, and empowerment in the beauty industry. Keep shining, beauties!